I'm about to test a new pricing idea.
Right now I have a fixed price for WriteRoom ($24.95). In the past I've also periodically sold at a discount through sites such as MacZOT. I think this mix of prices is good, standard prices pay the rent, discount prices bring in new customers. But the problem with this approach is that it's never really felt very fair to my customers.
Some pay full price, some pay hardly anything.
I want some way to reward the customers who pay full price, and my idea is to reward them by letting them decide who gets to buy at a discount.
It will work like this. When someone orders at full price along with a license file they will also get a few coupon codes. These coupons will be theirs to keep or distribute as they see fit.
This way customers are rewarded for buying at full price and I can still sell some copies at discounted prices without feeling to guilty.
Copyright © 2008 Jesse Grosjean. All rights reserved.
Reinier Meenhorst - October 29, 2007 1:53 PM
Jesse, I have just bought TaskPaper together with WriteRoom and I would like to compliment you on the great buying experience! The coupon implementation works like a charm as well - good of you to let us save some bucks on your apps - even when you aren not making 360,000 dollars a year! Keep up the good work.
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